How to keep coffee beans fresh
In shortKeep coffee in its original bag, sealed well, somewhere dry and dark, away from the stove and sunlight. Don’t keep it in the fridge. It usually tastes best within 2–4 weeks of opening.
Coffee’s four enemies
Air, moisture, heat and light. A bag with a valve and zip is designed to protect against them.
Why not the fridge?
Taking it in and out creates condensation on the beans, which spoils the taste and makes them absorb food smells.
Buy what you’ll use
At one cup a day (about 15 g), a 250 g bag lasts about 16 days and a kilo about two months.
Common questions
Does coffee go off?
It doesn’t become unsafe, but it loses aroma and flavour over time, especially once ground.